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You searched Library Catalogue - Author: Loh, Shiau Ting
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Call Number (WOU)
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SP CEMBA 2013 66
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Author
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Lo, Ann Ni
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Title
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Factors affecting attitudes towards online shopping among Chinese teenagers : case in Kuching, Sarawak / Lo Ann Ni
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Abstract
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This purpose of this study was to investigate the factors that influence attitudes towards online shopping, and subsequently the interaction of attitudes towards online shopping and online purchase intention among Chinese teenagers in Kuching, Sarawak. The data collected are tested for the formulated hypotheses and the detail findings are presented. In general, the findings of this study showed that there are positive interactions between the independent and dependent variables.
The findings of the study suggested that it is crucial to create a more conducive online shopping environment in order to capture the online market segment, and it presented significant managerial insights which could be informative for current and future online retailers. The findings of this study also suggested that the government and Non-governmental Organization (NGOs) to participate actively in regulating the online buying and selling activities, in order to enhance further the online buying and selling activities in Malaysia.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2013.
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Physical Description
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1 online resource ( 94pages) : illustrations, text file, PDF.
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Subject
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Teleshopping -- Malaysia
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