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You searched Library Catalogue - Title: © 2017.
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Call Number (WOU)
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SP CEMBA 2018 51
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Author
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Soon, Chee Wei
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Title
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Traveler-purchaser mobile application: the factor affecting Malaysian's travelers decision making and their behavior using Peer-to-Peer (P2P) marketplace. / Soon Chee Wei.
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Abstract
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P2P Marketplace is also known as ‘social media of market industry’. P2P is connecting
people across the geographies based on their personal needs somewhat like the way Facebook, Google+, WhatsApp etc. are socially connecting people across the world. Peer-to-Peer Marketplace will be the next trend of trading marketplace, where other individual will fulfill individual’s request, without involving any middle-man. Apart from traditional trading system, P2P marketplace provide another section for online trading without middle-man. This paper will explore the potential of P2P marketplace in Malaysia. Aside of this, this paper will also try to determine the trust factor and relative advantages factor that influencing the behavioral intention of Malaysia travelers on Traveler-Purchaser Mobile Application. Finding suggest that the potential of P2P marketplace in Malaysia is positively high due to the responds from survey questionnaire that 200 respondents replied. At the same time, the trust and relative advantages factor also can be concluded to be positively affecting the intention of participation of traveler to Traveler-Purchaser Mobile Application.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2018.
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Physical Description
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1 online resource (pages) : illustrations, text file, PDF.
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Subject
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Markets -- Malaysia.
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