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You searched Library Catalogue - Title: London : Palgrave Macmillan Limited, 2013.
Call Number (WOU)	SP CEMBA 2020 06
Author	Liew, Hon Lung
Title	The impact of online advertising towards consumer purchasing behaviour in the food & beverage sector in Klang Valley. / Liew, Hon Lung.
Abstract	The advertising industry today is showing a change in the traditional media to include the digital media in order to reach audience more effectively.
Notes	Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CEMBA).
Publisher/Year	Penang : School of Business and Administration, Wawasan Open University, 2020.
Physical Description	1 online resource (79 pages) : illustrations, text file, PDF.
Subject	Food industry -- Malaysia.