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You searched Library Catalogue - Title: 3rd ed.
Call Number (WOU) SP CEMBA 2020 02
Author Liew, Yoke Jin
Title Brand loyalty and customer satisfaction in online retailing company: a case study on Amazon / Liew Yoke Jin.
Abstract Brand loyalty is generally referred to as the tendency of customers in order to get committed with the brand whereas the customer satisfaction level refers to the customers' gratification while purchasing any products from any brand. Both of these factors put a positive impact on the performance level of any retail organization.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CEMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2020.
Subject Customer satisfaction.

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