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You searched Library Catalogue - Title: Successful e-business strategy the potential of electronic marketplaces / Charles Birch
Call Number (WOU) SP CEMBA 2012 28
Author Ho, Swee Wing
Title The customer's perception of petrol retail in Klang Valley Malaysia / Ho Swee Wing
Abstract This report aims to investigate the perception of the customers in Klang Valley toward incumbent petrol retail and also what are the expectations of the customers looking for at petrol retail to fulfill their needs. The whole project took about five month for completion start from January 2012. The objective of the study is to provide an unbiased report in the point of view of customers for the retail investors to have better understanding during petrol company brand and contract selection in order to shorten the payback period of the investment through the level of customers‟ brand loyalty. After a numbers of relevant literatures reviewed, factors such as marketing 3Ps (i.e. Product, Promotion and Place) were included in this study besides of service quality and facilities to form the conceptual framework. This report primarily involves of quantitative analysis in answering the research question and confirm on the hypotheses rose. Questionnaires were distributed to the respondents around Klang Valley area for data collection. The results of the analyses discovered only the factor of loyalty promotion was the unique statistical significance contribution to explain the brand loyalty. The result also indicates there was no different in brand loyalty regardless whichever brands were chosen. The analysis shows there were no demographic influence on the results drawn since there were no significant different between the groups.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2012
Physical Description 106 p.; 30 cm.
Subject Wawasan Open University -- Dissertations
Subject Ocean engineering -- Malaysia
Subject Oil industry

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