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Call Number (WOU) HD59.2 .H38 2008eb
Call Number (DISTED) HD59.2 .H38 2008eb
Author Hatch, Mary Jo.
Title Taking brand initiative [e-book] : how companies can align strategy, culture, and identity through corporate branding / Mary Jo Hatch and Majken Schultz
Notes "Reputation Institute publications"--Jacket.
Notes Includes bibliographical references (p. 247-249) and index.
Edition 1st ed.
Publisher/Year San Francisco : Jossey-Bass, c2008
Physical Description xix, 266 p. : ill. ; 24 cm
Subject Corporate image
Subject Corporate culture
Subject Branding (Marketing)
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