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Andrews, J. Craig
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Advertising, promotion and other aspects of integrated marketing communications / J. Craig Andrews and Terence A. Shimp.
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Australia : Cengage, 2018.
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Shimp, Terence A.
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Integrated marketing communications in advertising and promotion / Terence A. Shimp
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Australia: South-Western Cengage Learning, 2010
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Chitty, William
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Integrated marketing communications / William Chitty, Nigel Barker, Terence A. Shimp.
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South Melbourne, Vic.: Cengage Learning Australia, 2008.
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Shimp, Terence A.
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Integrated marketing communications in advertising and promotion / Terence A. Shimp
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Mason, OH : Thomson-SouthWestern, 2007
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Chitty, William
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Integrated marketing communications
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South Melbourne: Nelson Australia, 2005
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