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You searched Library Catalogue - Author: Holmes, Richard et al.
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Advertising and promotions : an integrated brand approach / Richard J. Semenik. Chris T. Allen, and Thomas C. O'Guinn. Hans Rudiger Kaufmann,
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Australia: South-Western Cengage Learning, 2012.
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O'Guinn, Thomas C.
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
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Australia: South-Western Cengage Learning, 2012.
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O'Guinn, Thomas C
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen and Richard J. Semenik
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Australia: South-Western Cengage Learning, 2009
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Semenik,
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Promotion and intergrated marketing communications
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Australia: South-Western, 2002
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Allen, Chris T.
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Advertising
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Cincinnati: South Western Publishing, 2000
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