| |
Total Requests 0 Unsatisfied Requests 0
|
|
You searched Library Catalogue - Title: Studying in Wawasan Open University to improve one's skills and knowledge (in Mandarin) [e-media]
|
|
Call Number (WOU)
|
SP CEMBA 2017 54
|
|
Author
|
Prakash Kuppusamy
|
|
Title
|
Determinants of customer satisfaction towards Digi’s Broadband Services in Ipoh / Prakash Kuppusamy
|
|
Abstract
|
This research project was being conducted to identify determinants of customer satisfactions towards Digi broadband services in Ipoh with the major network upgrading via fiber expansion which was conducted by Digi Telecommunications Sdn. Bhd. at most the stretch. The expansion which is known as Lambda project was kicked off nearly a year ago. The major upgrading involves the entire core network modernization which being done based on marketing cluster nationwide. This expansion also requires for the entire switching equipment to be swapped with latest features which able to support LTE and future technology which is called 5G. Based on the expansion, there were in total of 100 respondents being identified to be evaluated and the idea is to understand their satisfaction towards broadband services in Ipoh. Respondents were given questionnaire survey form which incorporated with 45 questions based on four independent and one dependent variable. The independent variables are price, stability, speed and service quality and the dependent variable is Digi broadband customer satisfaction. Based on the final findings of this study, there results which is called hypothesis had indicates that independent variable of service quality and speed only has positive significant relationship towards customer satisfaction. The other two independent variables which are known as price and stability do not have any significant relationship towards customer satisfaction on Digi broadband services. Thus this study specifies and determines that price and stability does not have any value in influencing customer satisfaction on Digi broadband services. The only independent variable which has significant impact towards customer satisfaction is only service quality and speed.
|
|
Notes
|
Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
|
|
Publisher/Year
|
Penang : School of Business and Administration, Wawasan Open University, 2017.
|
|
Subject
|
Consumer satisfaction.
|
|
Subject
|
Telecommunications.
|