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Ries, Al
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The fall of advertising and the rise of PR / Al Ries and Laura Ries
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New York : HarperBusiness, 2004, 2002
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Perkins, Anthony B.
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The Internet bubble: : inside the overvalued world of high-tech stocks - and what you need to know to avoid the coming shakeout / Anthony B. Perkins and Michael C. Perkins.
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New York: HarperBusiness, 1999.
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Hammer, Michael
Title
Beyond reengineering: : how the processs-centered organization is changing our work and our lives
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New York: HarperBusiness, 1996
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