|
| |
Total Requests 0 Unsatisfied Requests 0
|
|
You searched Library Catalogue - Title: Complete idiot's guide to etiquette
|
|
Call Number (WOU)
|
SP CEMBA 2011 4
|
|
Author
|
Ng,Chon Jen
|
|
Title
|
Online shopping Malaysia/ Ng Chon Jen
|
|
Abstract
|
Internet usage in Malaysia has growing smoothly but a far smaller percentage has
made purchases online indeed (Adeline et al. 2006). Malaysia is still in the starting
phase when it comes to online retail, which leads to e-commerce in Malaysia still
weak and the total online spending in the retail industry for Malaysia is the lowest
compared to other Asian countries (comScore 2009).
Online shopping has many distinct opportunities and advantages, but the question
exits: Why do Internet users avoid online shopping? This study is to identify (i)
the situation of online shopping in Malaysia; (ii) to identify the attitudes of Malaysia
Internet users’ towards online shopping; and (iii) to identify why Malaysia Internet
users do not shop online.
From the results of survey, the majority of respondents (96.08%) have ever visited
online shopping websites. 3.92% of respondents never visited online shopping
websites. More than half respondents (76.47%) trust in online shopping method and
with the rest respondents (23.53%) were not to trust online shopping method. But the
results showed that regular store shopping is the most preferred purchase method
among Internet users life due to it become a kind of Malaysian culture. Besides, the
majority of Internet users prefer to use online banking transfer and credit cards and to
make their payment, with 57.84% and 56.86% respectively.
The most significant factors that influenced Internet users to shop online were “good
customer service” (4.21), “product price and quality” (4.20), “after-sales service”
(4.13) and “online shopping website providing sufficient product information” (4.13).
With regards to the barriers of online shopping adoption, the results indicated that
Internet users are agreed with do not physically seen and touch a product, lack of
confidence and trust and issues of security and privacy as issues and areas of concern
for Internet users.
On the other hand, the result of study revealed that hours per week to spend online
among Internet users is a useful predictor to predict an increase in online purchase
and success to reach more than half of Internet population in Malaysia due to more
and more people use their mobile phones and laptop computers to connect to the
Internet as well as the number of wireless connections to the Internet. (Nursafuraa
2010).
Finally, this study has provided some recommendation to improve the online
shopping experience and to reduce the potential barriers for online shopping adoption
among Internet users of Malaysia.
|
|
Notes
|
Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
|
|
Publisher/Year
|
Penang : School of Business and Administration, Wawasan Open University, 2011
|
|
Physical Description
|
133 p.; 30 cm.
|
|
Subject
|
Wawasan Open University -- Dissertations
|
|
Subject
|
Teleshopping -- Malaysia
|
|
|