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You searched Library Catalogue - Publisher: OAK Publication,
Author Shimp, Terence A.
Title Integrated marketing communications in advertising and promotion / Terence A. Shimp
Edition 7th ed.
Imprint Mason, OH : Thomson-SouthWestern, 2007
Description xx, 629 p.: ill.; 28 cm.
Extended Info Summary
Barnes & Noble
 Cover image of this book
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  Location Call Number Copy Barcode Status
1 HQ Library-General Collection HF5415.123 S58 2007 1 0000005895 Weeded
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