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You searched Library Catalogue - Title: basics of social research / Earl Babbie
Call Number (WOU) SP CEMBA 2011 10
Author Teong, Chia Yien
Title A study into factors why customers go into online shopping / Teong Chia Yien
Abstract Online shopping has change the way of consumer shopping behavior as they have greater power of purchasing, sourcing of information and able to shop from anywhere and anytime. The development of technology and internet penetration in Malaysia is rapid and huge has encourages the bloom of the e-commerce era. Due to the advantage of lower operating cost and setup convenience, e-commerce has lower entry barrier compared to brick and mortar which makes the e-business environment very competitive and challenging to survive and grow. Hence, it is important to understand the consumer’s online shopping behavior in order to increase market share, market penetration by creating better online shopping experience. This study examine if the demographic and online behavior of the online shopper and issue and area of concern while shopping online do contribute to the online shopping characteristic and the finding shows that it is positive. Quantitative research technique is used for this study where questionnaire is distributed to random online shopper in Malaysia. 5-point Likert scale is used for measuring the interval, frequency distribution analysis, Cronbach’s alpha, factor analysis and Pearson Chisquare test using SPSS are used for analyzing the collected data. The findings of this study will help entrepreneur to have an idea on how to start an e-business by suggesting the appropriate target market to focus, commodity to sell, features and services to provide and also online shopping issue that should be well taken care of. Due to the limitation of respondent and time, extended study could be done on each non-dependent variable with more respondent, online shopping behavior with different devices such as via mobile phone and also on online shopping behavior on different type of business model such as B2B and C2C business.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2011
Physical Description 44p.; 30 cm.
Subject Wawasan Open University -- Dissertations
Subject Teleshopping -- Malaysia

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