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You searched Library Catalogue - Title: basics of social research / Earl Babbie
Call Number (WOU) SP CEMBA 2010 22
Author Tan, Kok Leong
Title Factors affecting consumer behaviour for Starbucks coffee in Penang island / Tan Kok Leong
Abstract The conveyance of this timely research will serve as imperative evaluation on the coffee shop business in the Penang Island as well as emerging consumer culture due to the increasing competition of coffee shops in Penang Island.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2010
Physical Description 77 p.; 30 cm.
Subject Wawasan Open University -- Dissertations
Subject Consumer behavior -- Malaysia

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