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Record 1 of 1 You searched Library Catalogue - Publisher: John Wiley & Sons Inc, Author Gershman, Michael author. Title Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products/ Michael Gershman. Description xviii, 270 pages ; 24 cm. Extended Info Barnes & Noble Items 1 - 1 / 1   Location Call Number Copy Barcode Status 1 HQ Library-General Collection HF5415 G381 1990 1 0000023846 Available Select for cart    This item cannot be reserved online

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