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Rosenbaum-Elliott, Richard
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Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy and Simon Pervan.
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Oxford, United Kingdom : Oxfrod University Press, 2015.
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Rosenbaum-Elliott, Richard
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Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan
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Oxford : Oxford University Press, 2011
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Elliott, Richard H.
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Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan.
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Oxford : Oxford University Press, 2011.
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Percy, Larry
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Strategic integrated marketing communication [e-book] : theory and practice / Larry Percy
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Amsterdam ; Boston : Butterworth-Heinemann, 2008
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Percy, Larry
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Strategic advertising management / Larry Percy and Richard Elliott
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Oxford ; New York, N.Y. : Oxford University Press, 2005
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