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You searched Library Catalogue - Title: Organizational behaviour reader
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Call Number (WOU)
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SP CEMBA 2014 47
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Author
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Teng, Joy Ling
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Title
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Corporate social responsibility & social enterprice : an empirical and case study in Malaysia context / Teng Joy Ling
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Abstract
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This research study aimed at to enrich the concept of CSR in Malaysia context by determining the factors affecting the values of individuals or companies on their perception of the CSR practices in multiple stakeholder realms. Three empirical objectives are proposed to study the relationship between leadership who engender a firm top-down commitment, stakeholder engagement and the practice of CSR with philanthropic move particularly in domestic firms with the extent to improve the living standards of community members. Social enterprise, an emerging industry in Malaysia and possible link between the partnership with CSR schemes to deliver its social objectives were being studied. This research study implied the triangulation method by using both quantitative and qualitative approach. Research questionnaire were distributed to collect information from 55 respondents and interviews were being carried out to Dialogue in the Dark ‘s CEO, Chan. Two out of three factors influencing the practice of corporate philanthropic moves were the stakeholder engagement and leadership transformation while CSR engagement was not a significant factor that influences the corporate philanthropic moves. This finding will serve as a model to encourage future research to study these variables in more in-depth besides encouraging the corporation to strategize their CSR moves. Social enterprise, a new entity studied may stimulate the ideas for more socially sustainable business strategies to engage with CSR programs especially in Malaysia context.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2014.
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Subject
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Corporations -- Moral and ethical aspects
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Subject
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Corporations -- Social aspects
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Subject
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Social responsibility of business
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