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You searched Library Catalogue - Subject: Satisfaction Malaysia.
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Call Number (WOU)
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SP CEMBA 2011 11
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Author
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Lim, Lik Soon
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Title
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A study into factors affecting automobile buying patterns in Malaysia / Lim Lik Soon
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Abstract
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The title for this research project is “A study into factors affecting
automobile buying patterns in Malaysia”. The study consists of 5 chapters which
cover the introduction to the study, review of the literature, research methodology,
Analysis of Results as well as findings, conclusions and recommendations.
The introduction to the study mainly describes on the purpose of the study
together with the research questions and research objectives.
The review of the literature describes on the previous studies conducted on
car buying behaviours as well as the background study of consumer buying
behaviour and the decision making process.
Research methodology is the chapter where the research approach and
research problem will be investigated. Also included in this chapter are the research
framework, questionnaire design and data collection.
Analysis of results in this study consists of reliability test, descriptive analysis
and hypothesis testing. Hypothesis testing is analysed using independent t-test, one
way ANOVA and Pearson chi-square test in SPSS for both demographic and nondemographic
factors.
The final part of the research is the findings, conclusions and
recommendations. In this chapter, the findings from the study are presented. The
findings are then compared to the results of past researches of similar topics.
Limitations during the study are presented as well. Last but not least,
recommendations for future research are mentioned as well.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2011
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Physical Description
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86 p.; 30 cm.
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Subject
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Wawasan Open University -- Dissertations
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Subject
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Consumer satisfaction -- Malaysia
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