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You searched Library Catalogue - Subject: Satisfaction Malaysia.
Call Number (WOU) SP CEMBA 2011 11
Author Lim, Lik Soon
Title A study into factors affecting automobile buying patterns in Malaysia / Lim Lik Soon
Abstract The title for this research project is “A study into factors affecting automobile buying patterns in Malaysia”. The study consists of 5 chapters which cover the introduction to the study, review of the literature, research methodology, Analysis of Results as well as findings, conclusions and recommendations. The introduction to the study mainly describes on the purpose of the study together with the research questions and research objectives. The review of the literature describes on the previous studies conducted on car buying behaviours as well as the background study of consumer buying behaviour and the decision making process. Research methodology is the chapter where the research approach and research problem will be investigated. Also included in this chapter are the research framework, questionnaire design and data collection. Analysis of results in this study consists of reliability test, descriptive analysis and hypothesis testing. Hypothesis testing is analysed using independent t-test, one way ANOVA and Pearson chi-square test in SPSS for both demographic and nondemographic factors. The final part of the research is the findings, conclusions and recommendations. In this chapter, the findings from the study are presented. The findings are then compared to the results of past researches of similar topics. Limitations during the study are presented as well. Last but not least, recommendations for future research are mentioned as well.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2011
Physical Description 86 p.; 30 cm.
Subject Wawasan Open University -- Dissertations
Subject Consumer satisfaction -- Malaysia

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