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You searched Library Catalogue - Author: Syed Zin Bin Syed Agil Alsagoff
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Call Number (WOU)
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SP CEMBA 2018 76
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Author
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Thurai, Raj Chellamuthu
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Title
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Service quality and customer satisfaction in retail shop at shopping mall (The Weld). / Thurai Raj Chellamuthu.
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Abstract
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The main objective of this research project is to find out customer service quality towards of customer satisfaction in Retail Shop at Shopping Mall “The weld”. The four-core service quality dimension: assurance, empathy, reliability and responsiveness will be discussed further in the research studies. Past researcher's work will helpful in develop the hypothesis in this research project. The research is done through distributing questionnaire to respondents while the target population is the customer at Shopping Mall “The Weld”. During the process of analyzing data, the Statistical Package for Social Science (SPSS) was used.
Respondent's feedback was analyzed and presented through the test of Pearson's Correlation Analysis and Multiple Regression Analysis. The research finding tells that assurance dimension is very significant to determine the level of customer satisfaction in Shopping Mall. As the finalist of this research study, discussion on major findings, limitation as well as recommendation for future research will be discuss in more detailed.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2018.
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Subject
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Consumer satisfaction -- Malaysia.
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