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You searched Library Catalogue - Publisher: Harvard Bussiness School
Title Advertising and promotions an integrated brand approach / Richard J. Semenik. Chris T. Allen, and Thomas C. O'Guinn. Hans Rudiger Kaufmann,
Edition Sixth edition.
Description xii, 710 pages : illustrations ; 28 cm.
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1 Disted Main Library HF5821 A224 2012 0 023186 Available
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