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You searched Library Catalogue - Title: Man who knew
Call Number (WOU) SP CEMBA 2016 78
Author Jason, Chew Yee Hian
Title Determining perceived value of the ride-sharing business model in Malaysia : a case study of Ride Along. / Jason Chew Yee Hian
Abstract Ridesharing service has grown rapidly in Malaysia, especially Malaysia‟s Land Public Transport Commission (SPAD) has formulated regulations to legalise ride-hailing services and provide mainstream cabs an opportunity to remain sustainable, the company such as Uber and Grabcar has been benefit from it whereby, more and more ride sharing organisation were established to secure the potential income from the market This research paper is aimed to study the newly established Ride-Sharing company namely RideAlong .A total of five factors were selected for this study, namely service quality, fare, safety, destination and customer background. Five suggested hypotheses were tested to know the relationship between the five factors and customer perceived value. There were 105 respondents out of 120 questionnaires distributes by using the online survey form. The study revealed that significant relationships were existed between service quality, fare and safety against customer perceptions towards the ride sharing service. However, the other variables such as destination available and the customer background do not have significant relationship with customer perceptions. The study finally ends with some recommendations to improve the significant factors to assure the company able to improve the customer perceptions and increase the positive business trend. It further discloses the adequate suggestion for future research.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2016
Physical Description 1 online resource ( 135 pages) : illustrations, text file, PDF.
Subject Business planning.

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