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You searched Library Catalogue - Title: 3rd ed.
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Call Number (WOU)
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SP CEMBA 2010 9
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Author
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Nadarajan, N. Pasupathi
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Title
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Business knowledge of doctors and their attitude towards commercialization of healthcare in Malaysia / N. Pasupathi a/l Nadarajan
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Abstract
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Doctors have to adapt to the increasing level of commercialization of healthcare
sector but traditionally doctors are neither seen as managers nor businessmen.
Developments in recent times have included various profit based organizations and
industries in the healthcare system and there are increasing needs for the doctors to
have a dedicated group that are knowledgeable not only in management but also in
the business practices. The Malaysian healthcare system consists of the public and
private organizations that need strong doctors’ representation at the management
levels. A quantitative descriptive study was carried out with 37 doctors conveniently
selected from private clinics, private hospitals and government hospitals to analyze
their basic business knowledge and their attitude towards commercialization of
healthcare. It was found that generally doctors’ business and administrative
knowledge is poor and they agree that a separate specialty field of management
doctors is required to oversee the broader picture of the healthcare system and
provide directions to the healthcare industry. In addition, the doctors also believe that
basic education on healthcare management system is necessary in the undergraduate
training so that with proper understanding of the various mechanisms, they can
function better in serving the patients knowing the issues, limitations and advantages
of the system. However, there should be clear and distinctive boundaries drawn
between clinical services and commercialization as undue influence in the former can
spell trouble for the people in the long run. As such, separation of clinical duties and
management duties among doctors may positively contribute to the upholding of the
noble values of medicine. In conclusion, doctors trained in management with good
understanding of the various business practices can potentially improve the
healthcare system
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2010
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Physical Description
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67 p.; 30 cm.
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Subject
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Wawasan Open University -- Dissertations
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Subject
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Entrepreneurship -- Malaysia
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Subject
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Medical personnel -- Malaysia
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