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Call Number (WOU) SP CEMBA 2017 48
Author Ong, Ghee Chyuan
Title A study on determinants on investing inclination towards investment behavior : an empirical assessment on Northern Malaysian Investors / Ong Ghee Chyuan.
Abstract Investment behavior is a crucial process of how the investors make decision making for a better benefit to their investment performance. Many investors invest based on emotion, bias and market rumors without self-understanding and thus resulting poor return. This study aims to identify the determinants of investing inclination and demographic profiles affecting investment behavior, while constructing a managerial predictive model based on their relationship. The scope of study focuses on the investors in Northern region of Malaysia. The factors assessed were Investing Experience, Investing Knowledge, Investment Facilities, Risk propensity of Investing. This data was gathered by dissemination 150 questionnaires to investors using judgmental sampling, and 108 of the questionnaire recipients responded. An online survey questionnaire were posted, and consisted of two parts – demographic survey and the evaluation of the four variables. A pilot test was first carried out on 32 respondents in order to assess the validity of the survey questions, before the full survey was undertaken. The results were analyzed using statistical analyses and regression methods with multiple hierarchical regression and structural equation modeling. Findings of the study revealed all four investing inclination determinants were significant towards investment behavior, with the three most significant being Investing Experience, Investment Knowledge and Investment Facilities at 5% significant level. The managerial predictive model indicated that Investment behaviors were significantly influenced by Investing Experience, Investing Knowledge and Investment Facilities. In addition, demographic profiles like length of investment were found to be significant towards Experience and Knowledge. The results imply that length of investing can become a key guideline to investment companies to customize suitable investment product or advice for their clients. The limitations faced in this study included time horizon, generalization, time, resources and scope of determinants. It was proposed that future research adopt a larger study area with additional variables taken from existing research. This study’s findings met the overall research objectives posed as well as provided solutions for the problem statement which addressed the lack of in-depth studies, establishing an empirical model for investment behaviors in the Malaysian investment industry as well as determining the best-fit criteria. In short, the study provided new empirical insights that Investing Experience, Investing Knowledge and Investment Facilities are significant predictors to develop positive behavior in Malaysia investment industry and there are significant differences amongst demographic profiles. The study has met all research objectives as well as provides valuable insights for further study on investing inclinations.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2017
Subject Investment.

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