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Product management & strategy / Donald R. Lehmann ... [et.al]
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Kuala Lumpur, Malaysia: McGraw-Hill, 2010
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Lehmann, Donald R.
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Analysis for marketing planning / Donald R. Lehmann and Russell S. Winer
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Boston: McGraw-Hill, 2008
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Lehmann, Donald R.
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Product management / Donald R. Lehmann and Russell S. Winer
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Boston : McGraw-Hill, 2005
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Gupta, Sunil
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Managing customers as investments : the strategic value of customers in the long run / Sunil Gupta and Donald R. Lehmann
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Upper Saddle River, NJ : Wharton School Pub., 2005
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Lehmann, Donald R.
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Analysis for marketing planning
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