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You searched Library Catalogue - Author: Ooi, Kee Beng
Call Number (WOU) SP CEMBA 2010 27
Author Phang, Wai Kheong
Title Factors motivating distributions in MLM companies to grow their business / Phang Wai Kheong
Abstract The Multi-Level Marketing (MLM) industry has enjoyed tremendous growth since Amway started operation in Malaysia more than 30 years ago. This is seen from the impressive sales and the number of distributors involved in the industry. The purpose of this study is to identify the factors that will motivate distributors to grow their business. Two predicting factors are identified and they are leadership and compensation plan. The data collection was done through self-administered questions by non random sampling from samples of MLM distributors in Ipoh and Kuala Lumpur. Generally, the findings indicate that leadership and compensation plan have opposite influences on distributors’ business growth. While leadership has a marginally positive effect, compensation plan is found to have a marginally negative effect. As both the predicting factors are only having marginal effects, this study has indicated that there are other factors that influence distributors’ performances. As such, the management of MLM companies should look into the other predicting factors such as products, organisation culture, self-determination and negative perceptions. This report provides new knowledge and insight of the factors that would motivate distributors to grow their MLM business, and this can be a reference point to other MLM researchers as well as to the management of MLM companies.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2010
Physical Description 72 p.; 30 cm.
Subject Wawasan Open University -- Dissertations
Subject Multilevel marketing -- Malaysia
Subject Direct selling -- Malaysia

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