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You searched Library Catalogue - Publisher: World Scientific,
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Call Number (WOU)
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SP CEMBA 2016 29
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Author
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Khoo, Vee Vern
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Title
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Factors affecting customer satisfaction and behavioral intention of fertility customers : case study in a fertility centre in Kuala Lumpur. / Khoo Vee Vern.
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Abstract
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Infertility is defined by the World Health Organization (WHO) as a disease of the reproductive system defined by the failure to achieve a clinical pregnancy after 12 months or more of regular unprotected sexual intercourse (World Health Organization 2016). Fertility issues are normally perceived as the female's problem; however, it takes two to make a baby. Therefore the problems attributed by the male are just about equal to females in causing fertility difficulties. Male factors now account for 30 percent of fertility problems - the same as female factors. The remaining 40 percent is either a combination of both, or something which cannot be identified (Leonard 2013).In today’s world of globalization, there is a marked improvement in communication, education and health awareness. People also perceive a much higher importance on health than ever before. Globalization has also contributed to the decline of fertility levels worldwide (Caldwell 2006). In Malaysia, there is a decline in children born/woman from 3.01 in 2007 to 2.55 in 2015 (CIA - World Fact Book n.d.) while according to The World Bank (figure 2) the birth rate has declined below 2.00 children born/woman. Although not all is attributed to infertility but the trend is indeed rising and this increases the demand in infertility treatment.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2016
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Physical Description
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1 online resource ( 75 pages) : illustrations, text file, PDF.
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Subject
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Customer satisfaction
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Subject
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Fertility, Human
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