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You searched Library Catalogue - Subject: Wawasan Open University Dissertations
Author Duncan, Tom
Title IMC: using advertising and promotion to build brands
Edition International ed.
Imprint Boston: McGraw-Hill/Irwin, 2002
Description 783p. 28cm.
Series The McGraw-Hill/Irwin series in marketing
Extended Info Barnes & Noble
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1 Disted Main Library HF5415.13 D912 0 015485 Available
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