Banking infrastructure needs to cope with the ever demanding changing business environments and at the same time to stay sufficiently agile. Any infrastructure renewal requires through preparation based on a business needs requirement. The scope of the study is to establish the key issues faced by the customers towards migration to mobile banking which need to be addressed in making a more efficient society. The study will also establish what the customers' want and their concern which would affect the migration and utilization rate of mobile banking. From the marketing perspective, by understanding the characteristics of customers in adopting mobile banking, a more effective marketing campaign can be carried out. Technology itself alone is rarely the key to unlocking any economic benefits, as companies can create real earnings when they combine technology in creating new ways in doing things.
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)