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You searched Library Catalogue - Title: Second edition.
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Call Number (WOU)
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SP CEMBA 2016 26
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Author
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Chow, Man Cheng
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Title
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Improving customer satisfaction on low cost airline: Air Asia. / Chow Man Cheng.
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Abstract
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The objective of this study is to evaluate the level of customer satisfaction in Air Asia
and to determine the main factors in service quality that can influence the customer
satisfaction. This study will be focused on Air Asia counter with 240 respondents
from the population in KLIA2 constituting the sample size. The type of investigation
used is descriptive study which uses the quantitative research methodology by using
questionnaires technique for data collection. Likert-scare is used in this questionnaires
which represent the degree of agreements and disagreements of the respondents for
the data analysis. The major finding will help Air Asia to improvement the revelation
weak areas and factors. Airline industry is very competitive market, required
customer satisfaction to sustain and growth.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2016
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Physical Description
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1 online resource (145 pages) : illustrations, text file, PDF.
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Subject
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Consumer satisfaction
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Subject
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Airlines -- Malaysia -- Management
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Subject
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Local service airlines -- Malaysia
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