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You searched Library Catalogue - Title: Factors that affecting customer satisfaction and acceptance in direct selling / Loo Huei Chek
Call Number (WOU) SP CEMBA 2013 44
Author Lim, Woan Mei
Title Determinants of patients satisfaction level : demographic factors as moderator / Lim Woan Mei
Abstract Recently, the awareness of patients towards the treatment choices and medical knowledge are increasing thus hospitals had become more competitive. Thus, it is very important to provide excellent opportunity to survey on the potential differences between patient satisfaction and recommendation of hospitals. In healthcare industry, one of the popular quality assessment tool that is frequently utilized by various healthcare organizations are patient satisfaction survey. According to review from Sitzia and Wood (1997), there are a few dimensions describing satisfaction, for instance, interpersonal skills, technical skills, accessibility, efficacy and physical environment. According to Can et al. (2008), health status, demographic and socio-economic characteristics can affect patient satisfaction. The findings reveal that physical environment is always important in determining patients satisfaction. The outcome of the treatment, doctor's technical skills and communication or interaction with the patients is also playing important roles in changing patients' perceptions towards hospitals. There is a correlation between interpersonal skill, technical skills, accessibilit, efficacy and physical environment with patients' satisfaction level. This study also shown that younger age of female patients will generally give higher rating in most of these factors. It also shows that education level does not influence the patients satisfaction level.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2013.
Physical Description 87 pages : illustrations, text file, PDF.
Subject Patient satisfaction -- Malaysia.
Subject Emergency medicine
Full Text View full-text here (Pages edited)

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