This study aims to investigate the factors influencing the intention to body donation after death for medical research in Malaysia. Based on review of relevant literatures, a theoretical framework was developed by integrating Theory of Planned Behavior (TPB) model into this research. This research accessed the relationship among four independent variables which are awareness towards body donation, attitude towards body donation, motivation towards body donation and role of social media.
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).