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You searched Library Catalogue - Publisher: Wildwood House,
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Call Number (WOU)
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SP CEMBA 2017 52
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Author
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Ooi, Eam Png
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Title
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Factors influencing consumer acceptance of using mobile apps for online banking in manufacturing industry in Bayan Lepas Industrial Zone, Penang, Malaysia / Ooi Eam Png
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Abstract
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The extreme growth of technological innovations especially in the financial institution has
agitated competition that shifted the way businesses operates resulting in the introduction of using mobile apps for online banking in Penang, Malaysia. This increase is associated with
several benefits such as the ability to keep consumer and socially conscious, entertainment and productivity improvements. Although adoption of online banking and mobile banking have been introduced and established in different country, however acceptance level of using mobile apps for online banking have not been immensely popular in Penang, Malaysia. This study seeks to determine the factors influencing consumer acceptance of using mobile apps for online banking from the viewpoint of employees in manufacturing industry in Bayan Lepas industrial zone, Penang, Malaysia. Based on extended Technology Acceptance Model-TAM, six factors have been identified on influencing consumer acceptance of using mobile apps for online banking: training, privacy, education level, trust, product customization and consumer perception. This study is using quantitative research methodology and the questionnaires were distributed at the manufacturing company in Bayan Lepas. The respondents aged between 18 and 60 years. A pilot test of 10 respondents was conducted to ensure justifiability and reliability of questionnaire. Total 115 sets of data were collected and analyzed by using statistical tools which is SPSS to investigate the significant effect between the predictor variables and response variable. The results were analyzed by various types of statistical devices in SPSS such as reliability analysis, descriptive analysis, correlation analysis, multiple regression analysis and factor analysis. Each variable was measured using 5-point Likert-scale. The results showed all the independent variables are correlated with the dependent variable which means that the elements are valid and are also the key factors that influence the acceptance level of using mobile apps for online banking. There are four independent variables that have a considerably strong relationship to the dependent variables: trust, product customization, consumer perception, privacy and two independent variables considered as moderate relationship to the dependent variables: training, education level. In conclusion to this study, the dedication of this research is to understand the acceptance level of using mobile apps for online banking in manufacturing company and also provides financial institution with the factors that encourage consumers to adopt the mobile apps for online banking. Banking industry, marketers and academics should develop and implement the best practices to strengthen customer confidence level of the mobile apps for online banking so it will encourage more people to adopt this new technology. Key words: Training, Privacy, Education Level, Trust, Product Customization, Consumer
Perception, Acceptance, Mobile Apps, Online Banking, Multiple Regression, Technology
Acceptance Model, Financial Institution
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2017
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Subject
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Online banking.
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Subject
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Manufacturing.
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