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Author Schiffman, Leon G.
Title Consumer behavior / Leon G. Schiffman and Joe Wisenblit.
Publisher/Year Harlow, England : Pearson, 2019.
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Author Batat, Wided
Title Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat.
Publisher/Year London : Routledge, 2019.
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Author Jason Tamil Selvam
Title A study on the factors that contribute to rising trend of consumers purchase of share rides using smartphone app. / Jason Tamil Selvam
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2016


 
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Available At: HQ Library-General Collection, RCIpoh-General Collection, RCKC-General Collection
Author Solomon, Michael R.
Title Consumer behavior : buying, having and being / Michael R.Solomon.
Publisher/Year Boston : Pearson, 2015.
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Author Ng Jun Lyn
Title Consumer behavior among youths of Cameron Highlands towards credit cards / Ng Jun Lyn.
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2015


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