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You searched Library Catalogue - Author: Paul, Kevin
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Schiffman, Leon G.
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Consumer behavior / Leon G. Schiffman and Joe Wisenblit.
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Harlow, England : Pearson, 2019.
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Batat, Wided
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Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat.
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London : Routledge, 2019.
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Jason Tamil Selvam
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A study on the factors that contribute to rising trend of consumers purchase of share rides using smartphone app. / Jason Tamil Selvam
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Penang : School of Business and Administration, Wawasan Open University, 2016
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Solomon, Michael R.
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Consumer behavior : buying, having and being / Michael R.Solomon.
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Boston : Pearson, 2015.
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Ng Jun Lyn
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Consumer behavior among youths of Cameron Highlands towards credit cards / Ng Jun Lyn.
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Penang : School of Business and Administration, Wawasan Open University, 2015
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