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You searched Library Catalogue - Title: Studying
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Call Number (WOU)
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SP CEMBA 2011 32
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Author
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Wong, Meng Sean
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Title
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Factors influencing the online shopping intentions in Penang / Wong Meng Sean
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Abstract
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This study investigates the factors influence the consumer’s intention to use
online shopping in Penang. Extension of Technology Acceptance Model (TAM) which
included Perceived usefulness, perceived ease of use, perceived trust, and perceived
security and privacy as independent variables were use to examined the effect on the
intention to use Internet banking.
A total of 165 questionnaires were distributed and total of 135 questionnaires
were successfully collected. However, there are a total of 5 questionnaires with
incomplete data and were drop. From the 130 respondents, 78 respondents were online
shopping users and 52 respondents were non-online shopping users.
The result showed that perceived user-friendly (combined independent variable
perceived ease of use and perceived usefulness) has a positive influence on the intention
to use online shopping. In other hand, the other two independent variables perceived trust
and, perceived security and privacy control showed that no significant relationship to
intention to use online shopping.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2011
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Physical Description
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90 p.; 30 cm.
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Subject
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Wawasan Open University -- Dissertations
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Subject
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Teleshopping -- Malaysia
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