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You searched Library Catalogue - Author: Lind, Douglas A.
Author
Gershman, Michael author.
Title
Getting it right the second time how American ingenuity transformed forty-nine marketing failures into some of our most successful products/ Michael Gershman.
Description
xviii, 270 pages ; 24 cm.
Extended Info
Barnes & Noble
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1
HQ Library-General Collection
HF5415 G381 1990
1
0000023846
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