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You searched Library Catalogue - Author: Zaif, Chew Long Turk
Call Number (WOU) HF5415.1265 .V65 2008eb
Call Number (DISTED) HF5415.1265 .V65 2008eb
Author Vollmer, Christopher
Title Always on [e-book] : advertising, marketing and media in an era of consumer control / Christopher Vollmer with Geoffrey Precourt
Notes Title from PDF title page (viewed on July 15, 2008)
Notes Includes bibliographical references and index
Publisher/Year New York : McGraw-Hill, c2008
Series McGraw Hill professional
Subject Internet marketing
Subject Consumer behavior
Subject Marketing
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