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You searched Library Catalogue - Publisher: Edward Elgar,
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Call Number (WOU)
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SP CEMBA 2017 74
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Author
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Wong, Chin Yin
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Title
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A study of adoption of kickboxing as exercise for Malaysians / Wong Chin Yin
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Abstract
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According to a report, 35.7% Malaysians were physically inactive (NHMS, 2011), and that many various ways to encourage them to exercise and get healthy. There are currently many elements of exercise out there, however getting Malaysians to exercise is still a challenge. Kickboxing is a fun and good exercise. Adopting Kickboxing as an exercise could pave a way to encourage physical activity. The objective of this study is to investigate the adoption level of Malaysians towards Kickboxing as a form of exercise - without combating and in-ring competition. While it is a great workout, however, it is perceived that Kickboxing stereotype as violence and fear, and harm to oneself (Fuller, 1998). Literature review discloses countless findings pertaining Kickboxing, Martial Arts, Combat Sports, Fitness, Psychology and other relevant factors. Ultimately, all the revelations are circumscribed, and subsequently; four Hypothesis is developed. Awareness, Perception, Benefit and Motivation are the identified as factors that that affects the adoption of the subject. These Hypotheses were successfully tested and the results are assuring. There is a positive relationship on the Hypotheses. The findings in this analysis are sturdy complements the research studies from the literature review, only slight differences, which is explainable. Perception and Motivation are two major factor that influences the adoption of the subject. More to that, there are surprising finds that there is independent variables are strongly connected and contribute to each other. The outcome of the study is then rationalized with Marketing Management Model in last chapter in findings to demonstrate the association and further strengthen the objective of the study. The theoretic outcome of the study provides valuable data insight that could help marketers (or businesses) recognize important aspects in making decisions for effective marketing or strategic management. Considering this study is a forerunner in Malaysia, there is a bountiful area for research expansion. Limitation of the study is recognized and recommendations made to further advances to descriptive studies and space for exploratory of the phenomenon.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2017
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Subject
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Kick-boxing.
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