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You searched Library Catalogue - Publisher: Longman Group Ltd,
Call Number (WOU) SP CEMBA 2020 10
Author Lee, Yee Fun
Title A study of commercial airline preference on aircraft component maintenance repair and overhaul service in Asia Pacific Region / Lee Yee Fun.
Abstract The demand for the aircraft component Maintenance, Repair, and Overhaul (MRO) is forecasted to increase drastically in the coming ten years in the Asia Pacific region. With this, it is important to know the airline preference before marketing strategy can be planned.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CEMBA).
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2020.
Physical Description 1 online resource (106 pages) : illustrations, text file, PDF.
Subject Airlines.

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