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You searched Library Catalogue - Title: study into factors why customers go into online shopping / Teong Chia Yien
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Call Number (WOU)
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HM851 .P34 2008eb
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Call Number (DISTED)
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HM851 .P34 2008eb
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Author
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Palfrey, John G
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Title
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Born digital [e-book] : understanding the first generation of digital natives / John Palfrey and Urs Gasser
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Abstract
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The most enduring change wrought by the digital revolution is neither the new business models nor the new search algorithms, but rather the massive generation gap between those who were born digital and those who were not. The first generation of "digital natives"--children who were born into and raised in the digital world--is now coming of age, and soon our world will be reshaped in their image. Our economy, our cultural life, even the shape of our family life will be forever transformed. But who are these digital natives? How are they different from older generations, and what is the world they're creating going to look like? Based on original research and advancing new theories, the authors explore a broad range of issues, from the highly philosophical to the purely practical.--From publisher description.
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Notes
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Includes bibliographical references (p. 353-363) and index
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Publisher/Year
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New York : Basic Books, c2008
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Physical Description
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vii, 375 p. ; 24 cm
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Subject
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Information society -- Social aspects
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Subject
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Information technology -- Social aspects
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Subject
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Technological innovations -- Social aspects
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Subject
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Internet and children.
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Subject
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Internet and teenagers
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Subject
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Internet -- Social aspects
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Subject
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Technology -- Social aspects
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Subject
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Digital media -- Social aspects
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Full Text
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View Ebscohost e-Books Collection here here
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| Extended Info |
Summary
Barnes & Noble
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