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Author Kim, W. Chan
Title Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim and Renee Mauborgne
Publisher/Year Boston : Harvard Business School, 2005
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Author Peppers, Don
Title The one to one fieldbook : the complete toolkit for implementing 1 to 1 marketing program / Don Peppers, Martha Rogers and Robert Dorf
Publisher/Year New York : Doubleday, 1998


 
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Author Linneman, Robert E.
Title Making niche marketing work: : how to grow bigger by acting smaller
Publisher/Year New York: McGraw-Hill, Inc., 1991
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