first record | previous record | next record | last record
full | marc
Record 1 of 1
  Total Requests  0      Unsatisfied Requests  0
You searched Library Catalogue - Author: Crook, Rodney
Call Number (WOU) SP CEMBA 2012 1
Author Lim, Nee Na
Title A study of e-service quality on online investor satisfaction in Penang / Lim Nee Na
Abstract The advent of the internet and e-commerce has increasingly urged industry players to seek competitive advantage in order to increase their market share. One of the most effective tools is through effective delivery of e-service quality. This exploratory study intends to extend a better understanding of e-service quality dimensions that influence the investor satisfaction on online stock trading. On the basic of a detailed literature review, a conceptual framework was developed. The study identifies five dimensions of e-service quality for online stock trading namely efficiency, website design, reliability, responsiveness and personalization. Then, a quantitative research approach was applied and data were gathered through survey questionnaire to investigate the research questions. After that, data presentation and data analysis were conducted in accordance with the research questions and frame of reference. Finally, the findings and conclusions were presented by describing the effect of each service quality dimensions. The limitations of the study and suggestions for future research were also laid out in this study.
Notes Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
Publisher/Year Penang : School of Business and Administration, Wawasan Open University, 2012
Physical Description 124 p.; 30 cm.
Subject Wawasan Open University -- Dissertations
Subject Investment advisors -- Malaysia

Advanced searchTips
 Words: Search type:
 
Database: Library Catalogue
Location Filter:
All Libraries
WOU Main Library
RC Ipoh Library
RC Johor Bahru Library
RC Kuala Lumpur Library
RC Kuching Library
DISTED Main Library
DISTED Hospitality Library