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You searched Library Catalogue - Publisher: RoutledgeFalmer,
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Call Number (WOU)
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SP CEMBA 2017 71
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Author
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Tiong, Ong King
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Title
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The influences of “Say No to Plastic Bags” campaign towards Servay Hypermarket Miri and their shoppers / Tiong Ong King
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Abstract
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Plastic bags is just alike a real double-edged sword because it make our shopping life convenience and on the other hand, it pose a serious pollution risk issue to our environment. “Say No to Plastic Bags” campaign was launched by the government authority with the objective of discouraging the use of plastic bags and encourage people to adopt eco-friendly bags. We believed that this campaign will create some influences towards the Miri City stakeholders such as the retail outlets and the city folks. We choose Servay Hypermarket Miri and their shoppers as the respondent for our research study. This study was to look into the influences of the campaign towards the sales performance of Servay Hypermarket Miri and their shoppers’ shopping behavior as we are expecting that there will be to a certain extent that the campaign will play a significant role in influencing and determining their shopper’s shopping habitual practice such as opt to adopt the use of eco-friendly bags on a self-regulatory basis or proceed to the other stores that provide the free plastic bags. These newly formed shopping habitual practice may or may not significantly affect the sales performance of Servay Hypermarket Miri. We adopt the nonexperimental research method by conducting survey research and design the questionnaires based on the Knowledge, Attitude and Practice (KAP) model to arrive at their shoppers’ newly formed shopping practice and the aftermath effects towards the Servay Hypermarket Miri. From the responses, we deduced that the knowledge imparted from the campaign did create some significant impact to the shoppers’ attitude by influencing them and alerting themselves on their personal responsibility towards the environmental protection behavior, these prompted them to adopt the eco-friendly bags which will later shaped them into a positive shopping practice by using eco-friendly bags on a self-regulatory basis. Directly, these newly formed shopping practice will not cause any significant adverse economic impact towards Servay Hypermarket Miri sales performance, besides they also perceived bringing eco-friendly bag during shopping is a small low commitment behavior to them which implied that plastic bag is just merely a shopping convenience and if there is any significant adverse economic effect on Servay Hypermarket Miri, it may be due to their ineffective implementation of their sales and marketing strategy plan or their operations management strategy which will required a different research study.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA)
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2017
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Subject
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Plastic containers
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