|
|
Total Requests 0 Unsatisfied Requests 0
|
You searched Library Catalogue - Title: Penang : School of Business and Administration, Wawasan Open University, 2013.
|
Call Number (WOU)
|
SP CEMBA 2017 37
|
Author
|
Lim, Woan Chau
|
Title
|
A comparative study of GST on household or individuals spending : before and after / Lim Woan Chau.
|
Abstract
|
This study examines the effect of perceived risk on online banking adoption in Klang Valley, Malaysia by incorporating five perceived risk constructs as independent variables including financial risk, time risk, social risk, performance risk and security risk. Quantitative research strategy was employed where data collected from 70 respondents via random sampling. The outcome reveals that all the five perceived risk dimensions are found to be correlated negatively with online banking adoption. Among these five risk constructs, social risk and security risk appear to be the strongest inhibitor to the online banking adoption. This study has filled in the research gap in Malaysia by providing deeper insight on how the perceived risk factors could influence customer decision in adopting online banking. The outcome is also valuable to the banking industry for their online banking marketing strategies in expanding customer base as well as increasing number of active users. Future research work could be performed to establish a deeper understanding in this dimension.
|
Notes
|
Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
|
Publisher/Year
|
Penang : School of Business and Administration, Wawasan Open University, 2017
|
Subject
|
Taxation -- Malaysia.
|
|
|