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Rao, Vithala R.
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Analysis for strategic marketing
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Reading, MA: Addison Wesley Longman, 1998
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Gupta, Sunil
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Marketing research
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Reading, MA: Addison-Wesley Longman, 1998
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Rao, Vithala R.
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New science of marketing: : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future
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Chicago: Richard D. Irwin Professional, 1995
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