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Number Available: 1
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Author Rao, Vithala R.
Title Analysis for strategic marketing
Publisher/Year Reading, MA: Addison Wesley Longman, 1998
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Author Gupta, Sunil
Title Marketing research
Publisher/Year Reading, MA: Addison-Wesley Longman, 1998
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Author Rao, Vithala R.
Title New science of marketing: : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future
Publisher/Year Chicago: Richard D. Irwin Professional, 1995
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