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You searched Library Catalogue - Title: Penang : School of Business and Administration, Wawasan Open University, 2013.
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Call Number (WOU)
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SP CEMBA 2019 24
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Author
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Khor, Chien Yen
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Title
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Factors influencing the customer satisfaction among local tourists towards home-sharing in Cameron Highland / Khor Chien Yen.
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Abstract
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Throughout these few years, home-sharing business in Malaysian has been dramatically increased. One of the factors is due to the demand of local tourists towards Malaysia tourism industry. It is also thanks to Airbnb, Agoda, and other online platforms that allow people to easily and conveniently search for their temporary stay.
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Notes
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Final project report submitted in partial fulfilment of the requirements for the Degree of Master of Business Administration (CeMBA).
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Publisher/Year
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Penang : School of Business and Administration, Wawasan Open University, 2019.
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Physical Description
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1 online resource (80 pages) : illustrations, text file, PDF.
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Subject
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Tourism -- Malaysia.
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