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You searched Library Catalogue - Title: Boston : Addison-Wesley, 2017 .
Author
O'Guinn, Thomas C.
Title
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Edition
6th ed.
Imprint
Australia: South-Western Cengage Learning, 2012.
Description
xii, 693 p. : chiefly col.ill.; 29 cm.
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HF5821 O35 2012
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020559
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