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You searched Library Catalogue - Author: Tyler, Ralph W.
Author
Belch, George E.
Title
Advertising and promotion: an intergrated marketing communications perspective
Edition
5th ed.
Imprint
Boston: McGraw-Hill/Irwin, 2001
Description
795p. 28cm.
Series
The McGraw-Hill/Irwin Series in Marketing
Extended Info
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HF5823 B4275
0
012507
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HF5823 B4275
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015355
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HF5823 B4275
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015209
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HF5823 B4275
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015208
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