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Author McDonald, Malcolm
Title Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald and Hugh Wilson.
Publisher/Year West Sussex : Wiley, 2016.
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Author McDonald, Malcolm
Title Marketing plans: : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson.
Publisher/Year Chichester, West Sussex, U.K. : Wiley, 2011.
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Author McDonald, Malcolm
Title e-Marketing: : improving marketing effectiveness in a digital world
Publisher/Year Harlow: Pearson Education Limited, 1999
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