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You searched Library Catalogue - Title: 23rd annual conference of Asian Associatation of Open Universities proceeding / Asian Associatation of Open Universities (AAOU).
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Quelch, John A.
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Global marketing management : a casebook / John A. Quelch and Christopher A. Bartlett
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Australia: Thomson/South-Western, 2006
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Gourville, John T.
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Problems and cases in health care marketing
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Boston: McGraw-Hill/Irwin, 2005
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The Global market [e-book] : developing a strategy to manage across borders / John Quelch, Rohit Deshpande (eds)
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San Francisco, CA : Jossey-Bass, c2004
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Bartlett, Christopher A
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Global marketing management
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Reading, MA: Addison-Wesley, 1999
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Author
Ohmae, Kenichi
Title
Going global (succeeding in world markets)
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USA: Havard Business School Press, 1991
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