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You searched Library Catalogue - Publisher: Adelaide College of TAFE
Call Number (WOU)
HF5415.125 .B47 2004eb
Author
Berry, Michael J. A
Title
Data mining techniques [e-book] : for marketing, sales, and customer relationship management / Michael J. A Berry and Gordon S. Linoff
Notes
Includes index.
Edition
2nd ed
Publisher/Year
Indianapolis : Wiley, c2004
Physical Description
xxv, 643 p. : ill., 1 map ; 24 cm.
Subject
Data mining.
Subject
Marketing -- Data processing
Subject
Business -- Data processing
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